Isn’t it a legitimate question? If we look at it from the client perspective?
Personally, I don’t want to deal with a unique portal every time. I would rather have a single portal with all-familiar interface, with single sign on, and with all the details from various credit cards, banking accounts, loan accounts, tax account, cell phone accounts, internet accounts, and whatever other accounts being collected in one place.
Pretty sure I’m not alone in that.
And I understand that, traditionally, client portals are implemented as part of the organization web site for all the right reasons (branding, marketing, upsell, etc), but it just creates so much havoc. Different statement formats, different payment methods, different logins and passwords, different support channels.. When all I need is one portal where I can see all my information – pretty sure it should be possible to create such a thing (even if it were a paid subscription, I think many of us, “clients”, might agree to pay a small monthly fee for the convenience of having all that info in one place).
But how do you turn this ship around now when pretty much every organization has already invested into the development of their own portal?